---
title: Creative Underwear Content Brings 900% Follower Increase
description: Using a scaled creative briefing process, the campaign spurred new audiences and increased brand awareness with creative content that navigated strict community guidelines.
---

[Creator Deck Resources](https://blog.creatordeck.com/blog)

# [Creative Underwear Content Brings 900% Follower Increase](https://blog.creatordeck.com/blog/creative-content-brings-900-percent-follower-increase)

 Written by [Creator Deck](https://blog.creatordeck.com/blog/author/creator-deck) | Apr 26, 2023 12:30:46 PM

Using a **scaled creative briefing process**, the campaign spurred **new audiences** and increased **brand awareness** with **creative content** that navigated strict community guidelines.

 

**The Challenge**

The brand wanted to partner with native TikTok creators to **drive brand awareness** and **increase their social presence** on a new platform with engaging and brand aligned content. 

 

**Our Strategy**

By curating an ensemble of popular male content creators, we set out to showcase The brand's products to creatively tap new audiences and draw in followers for the brand’s O&O social. We deployed a scaled creative briefing process to show products in a way that met the Tiktok algorithm and content standards since content showing underwear typically gets flagged or taken down due to guidelines. This creative strategy optimized our opportunity to appear on the #fyp feed and maximized overall engagements.

 

**Results**

 

Interested in learning more about how your brand can more authentically connect with audiences online? Looking to scale your existing influencer program? If generating best-in-class social media connections is a priority for your team, feel free to reach out to us at [creatordeck.com/contact-us](https://www.creatordeck.com/contact-us).

[View full post](https://blog.creatordeck.com/blog/creative-content-brings-900-percent-follower-increase)

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