Using a scaled creative briefing process, the campaign spurred new audiences and increased brand awareness with creative content that navigated strict community guidelines.
The Challenge
The brand wanted to partner with native TikTok creators to drive brand awareness and increase their social presence on a new platform with engaging and brand aligned content.
Our Strategy
By curating an ensemble of popular male content creators, we set out to showcase The brand's products to creatively tap new audiences and draw in followers for the brand’s O&O social. We deployed a scaled creative briefing process to show products in a way that met the Tiktok algorithm and content standards since content showing underwear typically gets flagged or taken down due to guidelines. This creative strategy optimized our opportunity to appear on the #fyp feed and maximized overall engagements.
Results
Interested in learning more about how your brand can more authentically connect with audiences online? Looking to scale your existing influencer program? If generating best-in-class social media connections is a priority for your team, feel free to reach out to us at creatordeck.com/contact-us.