Our Fashion client's ambassadors program strengthened brand-health through high impact, family friendly content, exceeding earned content expectations and surpassing industry benchmark for CPE.
The Challenge
The Brand set out to strengthen brand-health and consumer relationships by evolving their existing influencer program as a vehicle to increase the brand’s growth.
Our Strategy
We deployed a personalized, human-centered ambassador program of 9 diverse and family-focused influencers, the #Brandfam, who creatively emphasize how the brand supports their real-life moments. By building surprise and delight moments into our program strategy, such as brand meet & greets and themed gift boxes, ambassadors posted 153% more earned content than one-off partners!
Results
Interested in learning more about how your brand can more authentically connect with audiences online? Looking to scale your existing influencer program? If generating best-in-class social media connections is a priority for your team, feel free to reach out to us at creatordeck.com/contact-us.
