The Beauty Brand x Creator Deck’s powerful online community of brand advocates created a viral TikTok campaign, reaching new audiences and earning a feature on the Today Show.
The Challenge
The brand set out to grow awareness around a new product and grow their presence on TikTok through evergreen content.
Our Strategy
To grow awareness of the Dry Shampoo and enhance the brand’s presence on TikTok, we partnered with 37 diverse influencers on TikTok to create evergreen content showcasing the product efficacy in relatable situations such as hair training, working out, and day in the life. Product sold out on Amazon and drove high conversion rates in store with Gen Z.
Results
Interested in learning more about how your brand can more authentically connect with audiences online? Looking to scale your existing influencer program? If generating best-in-class social media connections is a priority for your team, feel free to reach out to us at creatordeck.com/contact-us.
